The One With 100 Blogs: 5 Lessons From Blogging Consistently Since 2022
In 2022, I sat in a classroom at a local community college taking an adult continuing education class about writing and blogging.
I’d shared my expertise in articles for websites including MindBodyGreen, MSN, SheKnows, Bustle, and RAEL, but I’d never written a blog of my own.
One of my first attempts was called “Why Grey Is the Best Color…For Your Mind.”
It was about what I called “zebra thinking,” the tendency to see our experiences and choices in black and white. I shared how making room for the gray can help us become more flexible, resilient, and willing to consider other possibilities.
That was 2022.
This is blog number 100🥳.
What Has Writing 100 Blogs Taught Me?
Writing 100 blogs has taught me that consistent blogging isn’t about generating a never-ending supply of new ideas. It’s about answering the questions your audience is already asking, sharing your most important beliefs from different angles, and creating useful content that can keep working long after you publish it.
Why Is Publishing 100 Blogs Such a Big Milestone?
For decades, reaching 100 episodes was a major milestone for a television series because it meant the show had built a large enough catalog to become a strong candidate for syndicated reruns.
Friends marked its 100th episode with “The One Hundredth,” also known as “The One With the Triplets.”
Shout-out to my Friends Friends.
So I assume reaching 100 blogs means my archive is now ready for reruns on TBS😆.
And there’s actually a useful business lesson hiding inside that joke.
I haven’t simply created 100 individual pieces of content. I’ve built a library of ideas I can update, reshare, repurpose, teach from, and send to potential clients when they ask a question I’ve already explored.
That’s when content becomes a business asset instead of something you publish once, promote for 2 days, and abandon in a forgotten corner of your website.
A Few Fun Facts From 100 Blogs
Before publishing this one, my 99 blogs contained approximately 114,876 words.
That means:
I’ve published an average of approximately 25 blogs per year since 2022.
My average blog contains approximately 1,160 words.
My shortest blog is approximately 187 words.
My longest is approximately 4,158 words.
Those 100 blogs now cover everything from perfectionism to niche clarity, content creation, messaging, offers, visibility, AI, and creating a more consistent flow of coaching clients.
The topics have evolved as my business has evolved, but several of the underlying beliefs were there from the beginning.
5 Lessons I’ve Learned From Writing 100 Blogs
1. Your First Blog Is Supposed to Look Like a First Blog
If you’d like to see what my earliest blogging looked like before I understood SEO, GEO, calls to action, or apparently the difference between 3 steps and 4, you can read my first blog here.
Looking at it now through my copywriter and business-owner eyes, I’d change almost every part of how it was structured:
The title isn’t very searchable. The blog is about all-or-nothing thinking, but that phrase never appears in the title. Today, I’d use clearer language that people might search for and that Google and AI search tools could easily understand.
There are no descriptive subheadings. The ideas run together instead of being organized into sections such as “What Is All-or-Nothing Thinking?” and “How to Stop Thinking in Absolutes.”
I promise 3 steps and give people 4. 😆 Apparently, counting was not included in the continuing education curriculum.
The call to action is buried. It blends into the final paragraph instead of clearly and visually showing the reader what to do next.
The picture is way too big and I’d also link to related blogs and resources so readers could continue exploring my topics, potentially become buyers, and improve my SEO.
Your earliest content doesn’t have to represent the most polished version of your work. It gives you somewhere to begin…in fact, it can’t. You just have to start.
You can’t publish your 100th blog without being willing to publish your first.
2. The Best Blog Ideas Usually Come From Real Conversations
I rarely sit down at my computer and attempt to invent a clever topic out of thin air.
My strongest ideas tend to come from:
Questions my coaching and copywriting clients repeatedly ask
Patterns I notice during discovery and coaching calls
Responses to my emails
Conversations inside my community
The specific words coaches use when describing what feels hard
When one person asks a question, she is rarely the only person wondering about it.
That’s also why paying attention to your audience is far more valuable than collecting an enormous list of generic content prompts. Your people are already telling you what they need help understanding.
Listen first. Write second.
3. You Don’t Need 100 Completely Different Ideas
If you read through all 100 blogs, you’ll notice that I return to several central ideas:
You don’t need to build an entire business before finding paying clients.
Helpful content needs a clear pathway and next step.
More followers aren’t always the answer.
Specific messaging helps the right person recognize herself.
Consistent clients require more than occasional visibility and random referrals.
One disappointing result isn’t evidence that you need to start over.
I’ve shared those beliefs through different questions, stories, examples, and seasons of business.
That repetition hasn’t prevented me from having enough to say. It has helped me become clearer about what I believe and want to be known for.
Your audience also isn’t reading every blog, email, and social post you publish. Repeating an important idea gives more people a chance to hear it, understand it, and eventually associate it with you.
4. One Blog Should Do Far More Than Sit on Your Website
For me, a blog is often the starting point for several other pieces of content.
One blog can become:
An email to my list
Several social posts
A conversation inside my community
A workshop teaching point
A client resource
A podcast topic
Part of a future guide, program, or framework
It can also become the link I send when someone asks a question I’ve already answered in depth.
And don’t forget to re-promote your existing blogs, especially the ones that have already proven popular with your readers.
The blog itself can become a social post again. You can link to multiple blogs inside your email welcome sequence as your audience is getting to know you. You can create a curated blog roundup email that helps subscribers choose several posts based on where they’re currently stuck or what they want help with next.
You don’t have to create every piece of content from scratch. Sometimes your best ideas deserve another episode, a spinoff, or a syndicated rerun.
5. Consistency Looks More Impressive in Retrospect
Publishing 1 blog usually doesn’t feel momentous.
You choose a topic, write the draft, edit it, add the links, hit publish, and move on to everything else competing for your attention.
But those ordinary publishing days eventually became 100 blogs and more than 114,000 words.
That’s how a lot of business growth works.
The individual email, follow-up, workshop pitch, blog, or invitation may feel small while you’re doing it. Its value becomes easier to see after those actions have had time to build on one another.
Consistency isn’t about maintaining a flawless streak. It’s about continuing to return to work that matters.
Previously on the Albers Wellness Blog…
With 100 blogs in the archive, knowing where to begin may feel a little like opening Netflix and spending longer choosing a show than you would have spent watching it.
So I’ve organized several of my blogs around the problems I most commonly help newbie and messy-middle coaches solve.
Find the problem that sounds most like yours and start there.
If You’re Trying to Get Your First Paying Clients
10 Things You DON’T NEED to Get Your 1st Paying Client
Clear 10 unnecessary tasks off your pre-client to-do list so you can stop preparing to coach and start finding people to help.
Small But Mighty: 7 Tiny-Audience Hacks to Start Booking Coaching Clients Now
Discover 7 ways to create client opportunities through conversations, relationships, and borrowed audiences, even if your own audience is still tiny.
If You’ve Had Paying Clients but Can’t Create Consistency
Why Am I Not Getting Coaching Clients Consistently? 7 Things to Check Before You Start Over
Find the missing link between people discovering your business and becoming clients before you change the offer, niche, or strategy that may not be broken.
What Should a Coach Focus on to Get More Clients? A Simple Priority Framework
Use my Find Your First “No” Framework to identify exactly where potential clients stop moving forward and what deserves your attention first.
If Your Messaging Feels Vague or Generic
What Clients Actually Look for When Hiring a Wellness Coach
Find out what potential clients actually consider before hiring a wellness coach and why another credential may not be what earns their yes.
5 Must-Ask Questions to Gain Niche Clarity
Answer 5 questions that can help you clarify whom you help, what they need, and how to make your message more specific.
If You’re Spending Too Much Time Creating Content
The Secret to Creating Endless Content by Tapping Into What You Believe
Turn your strongest beliefs and opinions into an ongoing supply of content ideas your audience can begin associating with you.
10 Types of Content to Share With Your Audience That Actually Build Trust and Get Clients
Move beyond random tips with 10 types of content designed to build trust and help potential clients move closer to working with you.
If Your Content Isn’t Helping You Get Clients
Why Your Coaching Content Isn’t Getting You Clients, Even When It’s Good
Learn why helpful content can still fail to create clients when there’s no clear pathway showing interested readers where to go next.
Why Your Content Isn’t Getting Clients: You Need an Offer System
See how to connect your content, lead magnet, emails, workshop, and sales page to 1 clear offer so your marketing starts working together.
If You Feel Overwhelmed by Everything You “Should” Be Doing
The Messy Middle: What to Stop Building So You Can Actually Get Clients
Identify the projects that feel productive but may be keeping you from the simpler work that creates clients and revenue.
Stuck in Perfectionism? Why It’s Costing You the Back Half of the Year and What to Do Instead
Step out of the giant catch-up plan and start making meaningful progress with the capacity, time, and information you have now.
If You’re Struggling With AI Prompts or Getting AI to Sound Like You
12 Powerful Prompts to Make ChatGPT Sound More Like You
Use 12 strategic prompts to make AI-generated content sound more natural, specific, and recognizably like you.
5 ChatGPT Mistakes Making You Sound Like a Copy-and-Paste Coach
Spot the 5 mistakes flattening your personality and making your AI-assisted content sound suspiciously like everyone else’s.
Why these 2: They address the exact problem named in the category, have strong curiosity-driven titles, and lead to current offers: Beyond Better Prompts and the Biz Foundations Playbook.
What Do I Hope the Next 100 Blogs Accomplish?
I hope they…
Help coaches stop second-guessing every move and focus on what actually creates clients and revenue.
Show them which part of their business needs attention before they rebuild the whole darn thing.
Answer the questions they’re hesitant to ask because they think they should have figured this out by now.
And I hope they make the messy parts of building a business feel a little less lonely.
Because after 100 blogs, I’m more convinced than ever that useful content doesn’t need to contain a completely revolutionary idea.
Sometimes it simply needs to give the right person clarity, relief, or a next step at the exact moment she needs it.
Ready to Finally Write Your First - or Next - Blog?
Maybe you have a blog idea sitting in a Google Doc.
Maybe you’ve written half of it, reread the introduction several times, and found several other urgent things to do instead.
Or maybe you know blogging could help people discover your work, understand your expertise, and move closer to becoming clients, but you’re struggling to make consistent time for it.
Inside Laura’s Get It Done Club, we meet 2X/ month for business coaching, Q&A, clarity, and focused co-working and implementation time.
You can bring the blog you’ve been meaning to write, get help working through your topic, messaging, structure, or call to action, and then use the focused implementation time to actually make progress on it.
Because your blog can’t start building trust, growing your audience, or bringing right-fit people into your business while it’s still sitting unfinished in your Google Drive.
JOIN LAURA’S GET IT DONE CLUB →
Come with a question, a blinking cursor, or a half-finished draft.
We’ll help you figure out what comes next and give you the space to get it done.
