10 Types of Content to Share with Your Audience (That Actually Builds Trust + Gets Clients)

7 Aug

Here’s a question I get at least weekly from my newbie wellness coaching clients, “I know I should be emailing my list at least once/week, but what the heck do I say? What am I emailing them about?”

Raise your hand if you’ve ever stared at a blinking cursor thinking… “What the heck do I post?”

(Yep, we’ve all been there.)

Here’s the truth: your content isn’t just “filler” for your Instagram feed or blog. It’s not something to just check off your list.

It’s your stage. It’s your strategy. It’s how you connect with your audience.

It’s how you show your ideal clients you get them, can help them, and are the coach they’ve been searching for.

The content creation secret to building your audience? Mixing up your content types so your audience never tunes out.

Let’s dive into 10 content types that actually move the needle for your business, and I’m sharing 2 example prompts with each type so you can kiss that blinking cursor good-bye.

1. Storytelling Content

People don’t buy coaching—they invest in solving a problem they’re plagued with. And they invest with people and brands they connect with.

One of the BEST ways to connect with another human? Through stories.

Here’s some ways to use stories in your content your audience will relate to:

Share your own transformation or how you got into wellness coaching.
Tell a client success story (with permission).
Be real about a time you struggled, then show how you overcame it.

Another powerful way to use stories is sharing mundane, everyday experiences and relate it back to your niche and a topic they care about.

You can also tell a story around an object you see and again relate that back to a lesson or something your audience would find interesting.

And now with ChatGPT, this can become easier than ever!

Example Posts & Prompts:

“Can you write me an engaging email about how my flight getting canceled relates to my audience of newbie wellness coaches?”
“Five years ago, I was exhausted, stressed, and living on coffee and 4 hours of sleep. Here’s how I healed my body and got back to the confident and in control leader I used to be.”
“Meet Rachel: She went from struggling with sugar cravings to feeling in control of her energy in just 6 weeks of working together. Here’s what we did…”

2. Educational “How-To” Content

Show your expertise by teaching something simple and actionable.

Step-by-step tips or quick wins.
Bust myths (e.g., “3 Menopause Myths That Are Creating Your Muffin Top”).
Share a “Before vs. After” strategy.

Example post ideas:

“3 simple breakfast swaps to keep your energy stable all day.”
“How to create a stress-busting evening routine (even if you only have 15 minutes).”

3. Relatable “I get you” content

This is where you speak directly to the pain points of your audience.

“I know you’re tired of eating ‘healthy’ but still feeling bloated…”
“You’re trying to do it all—career, kids, life—and your health keeps getting pushed to the bottom of the list…”

Example post ideas:

“Does this sound familiar? You’re eating salads for lunch but still feel tired and sluggish by 3 p.m. Let’s talk about why.”
“You don’t need to do a 30-day detox to feel good. You just need to stop doing this one thing…”

4. Behind-the-Scenes Content

Pull back the curtain on your business or daily life.

Share your workout routine or what’s in your grocery cart.
Talk about a coaching session (without naming names).
Show your content creation or recipe testing process.

Example post ideas:

“Here’s a sneak peek into my grocery cart this week—these are my top 5 go-to foods for balanced hormones.”
“What a typical day of wellness coaching looks like for me”

5. FAQ / Common Objections

Turn the things your audience is thinking (but not saying) into content.

“Do I need to give up carbs to lose weight?”
“What if I’ve tried every diet and nothing has worked?”
“How long will it take before I see results?”

Example post ideas:

“‘Do I have to go gluten-free to feel better?’ My honest answer might surprise you…”
“‘Why would I need a coach when I can just Google it?’ Let me break this down.”

6. “Quick Win” Content

Give them a fast, easy-to-implement result.

A simple 3-step checklist.
A short breathing or stretching technique.
One mindset shift that changes everything.

Example post ideas:

“Try this 2-minute morning ritual to boost your mood and energy instantly.”
“Here’s a 3-step snack formula to keep you full and avoid that 4 p.m. crash.”

7. Social Proof & Testimonials

Nothing sells like results.

Share screenshots of client wins (with permission).
Highlight feedback you’ve gotten from your coaching or free resources.
Create a “Client Spotlight” post.

Example post ideas:

“Here’s what one of my {name of program} clients said after our first 4 weeks together: ‘I’ve never felt this energized in years!’”
“Client spotlight: Laura cut her sugar cravings in half and finally got that illusive 8 hours of restful sleep just by making 3 small changes we mapped out.”

8. Personal Values or Beliefs

People hire people they trust and vibe with.

Share what you stand for in your approach to wellness.
Post about why you started your business.
Talk about your philosophy (e.g., food freedom, balance, holistic health).

Example post ideas:

“I believe wellness should be about enjoying life—not restricting it. Here’s why I’ll never tell you to cut out chocolate.”
“I started wellness coaching because I know what it feels like to be tired of dieting, and I wanted to help other women find food freedom.”

9. Fun, Personality-Packed Content

Show them you’re more than just “Coach You.”

Share your favorite coffee order, healthy snack, or playlist.
Create a funny reel about a common health struggle.
Use trending audio to show your personality.

Example post ideas:

“POV: You try to drink a green smoothie and your face says it all 🤢 #wellnessfails”
“My favorite 3-minute snack hack that even my kids love (yes, it involves chocolate).”

10. Direct Offer Content

Aka, actually tell them how to work with you.

“Here’s what’s inside my 1:1 {name of coaching program}…”
“I have 2 spots open for August—are you in?”
Share a client story + invite them to DM you.

Example post ideas:

“I have 2 spots open this month for my 1:1 {name of wellness coaching program}. Ready to boost your energy and ditch the bloat by fall? DM me ‘READY’ to claim your spot.”
“In just 8 weeks, I help women go from exhausted and overwhelmed to energized and confident. Here’s how we do it (and how you can join me).”

There you have it: 10 content types and a stack of prompts, so there’s officially no reason for that blinking cursor to give you side-eye ever again. 🙌 (Seriously, isn’t it wild how intimidating that little line can be?)

Here’s the deal: creating content doesn’t have to feel like an unpaid part-time job or like you’re yelling into the social media void. When you mix it up, share stories, and actually have fun with your content, your audience feels it—and they stick around for more.

Want to take your content game from “meh” to “heck yes”? These blogs are basically your next secret weapons: