You know you should be showing up online — posting, emailing, blogging — to connect with your ideal clients and build your audience.

But every time you sit down to write, your brain turns into static.

You think, “What on earth do I even say that won’t sound like every other coach out there?”

Or the dreaded, “How do I connect with my audience without sounding salesy?”

Can you relate?

Here’s the truth:

You don’t need 100 content ideas
You don’t need a year of content all mapped out.
You just need to get clear on what you believe.

Your beliefs — about your clients, your niche, and your industry — are the secret weapon that will help you create content that’s unique, powerful, and impossible to ignore.

And here’s how you can do that:

Step 1: Identify Your Core Belief

Ask yourself:
What’s one thing I believe with all my heart that my ideal client needs to hear?

It might be something like:

“I believe losing weight doesn’t require punishing workouts.”
“I believe women deserve to feel amazing in menopause, not miserable.”
“I believe wellness isn’t about perfection, but about creating habits you actually enjoy.”

This belief becomes the heartbeat of your content — a core message you can come back to again and again.

When you lead with what you believe, your content becomes personal, specific, and emotionally resonant.

It stops sounding like a cookie-cutter list of “5 Tips to XYZ” and starts sounding like you.

Now, “warning,” you may repel some people with your beliefs.

For instance if you believe you must follow a plant only diet to be healthy or that you must avoid cardio to feel your best in Menopause; you will likely have some people who feel differently.

And that’s OKAY!

The fact that you are repelling some means you are being more clear and specific and being specific is THE best way to actually get paying clients.

So learn (and practice) stepping into your beliefs and take bold action for a truly successful business.

Step 2: Brainstorm Your “I Believe” Statements

Now, let’s dig deeper.

Set a timer for 10 minutes and finish this sentence as many times as you can:
“I believe…”

Don’t censor yourself. Let it flow. Think about:

The common myths or misconceptions your ideal clients believe.
What frustrates you about your industry.
What you know to be true, even if it’s unpopular.

Here are some examples:

“I believe counting macros is a waste of time.”
“I believe moms need to give up their superhero complex.”
“I believe my clients are capable of so much more than they give themselves credit for.”

By the end of this brainstorm, you’ll have a list of bold, honest statements that can fuel weeks — if not months — of content.

How to Turn Your Beliefs Into Content (Without Overthinking It)

Your “I believe” statements are pure content gold because they do 3 things at once:

They showcase your unique perspective (which sets you apart from other coaches).
They speak directly to your ideal client’s struggles.
They’re naturally shareable and conversation-starting; essentially they’re designed to be engaging

Here’s how to turn your beliefs into a variety of content formats:

Instagram Post: Pick 1 belief and share it as a bold statement, followed by a story or example.
Example: “I believe most wellness advice online is way too complicated. Here’s what I tell my clients instead…”

Carousel/Graphics: Create a series of slides where each slide starts with, “I believe…”
Email: Pick a single belief and explain why it matters for your client’s results. Include a call-to-action (e.g., reply to the email or read your blog).
Reels or Lives: Record a short video starting with, “One thing I believe that might surprise you is…”
Blog Post: Take a single belief and go deep — debunk myths, share stories, or give actionable advice tied to that belief.

Fortunately you don’t have to do this all on your own…

How to Use ChatGPT to Turn Beliefs Into Content

Your “I believe” statements are like seeds. ChatGPT can help you grow them into fully developed posts, emails, and blogs. Here are ready-to-use templates your audience can plug their own ideas into:

1. Instagram Posts

ChatGPT Prompt: “Write 3 short Instagram post ideas that start with ‘I believe…’ for {insert who you help}, focusing on {problem you solve}. Make them inspiring, conversational, and end with a call-to-action like ‘DM me if this resonates.’”

Example:

“Write 3 short Instagram post ideas that start with ‘I believe…’ for busy moms struggling with postpartum weight loss. Make them inspiring, conversational, and end with a call-to-action like ‘DM me if this resonates.’”

2. Carousel Posts

ChatGPT Prompt: “Give me 5 carousel post ideas based on this belief: [Insert Your Belief]. Each slide should speak directly to {insert who you help} and offer value related to {problem you solve}. End the last slide with a call-to-action.”

Example:

“Give me 5 carousel post ideas based on this belief: ‘I believe restrictive diets do more harm than good.’ Each slide should speak directly to women over 40 trying to lose stubborn belly fat and offer value related to sustainable eating habits.”

3. Emails

ChatGPT Prompt: “Write a 300-word email that starts with ‘I believe…’ and speaks to {insert who you help} who struggle with {problem you solve}. Make it personal, supportive, and include a call-to-action to {insert desired action, e.g., reply, join my program, read my blog}.”

Example:

“Write a 300-word email that starts with ‘I believe…’ and speaks to perimenopausal women struggling with low energy and belly fat. Make it personal, supportive, and include a call-to-action to read my latest blog.”

4. Blog Outlines

ChatGPT Prompt: “Create a blog outline for a 600-word post based on this belief: [Insert Your Belief]. Write it for {insert who you help} and show them how to overcome {problem you solve}. Include 3 key takeaways and a call-to-action at the end.”

Example:

“Create a blog outline for a 600-word post based on this belief: ‘I believe you don’t have to spend hours in the gym to get results.’ Write it for busy corporate women and show them how to overcome lack of time when trying to lose weight.”

5. Batch Content

ChatGPT Prompt: “Here’s a list of beliefs I have about {insert who you help}: [Insert Your List]. Create 10 Instagram captions, 5 email subject lines, and 2 blog outlines using these beliefs to inspire and motivate them to overcome {problem you solve}.”

Example:

“Here’s a list of beliefs I have about women in menopause: [Insert Your List]. Create 10 Instagram captions, 5 email subject lines, and 2 blog outlines using these beliefs to inspire and motivate them to reduce bloating and belly fat.”

There you have it, how to use Your Beliefs to create amazing content for your audience; after all, they don't want generic wellness advice — they want to know what you stand for.

They want to feel your passion, hear your unique perspective, and see your bold take on the things they’re struggling with. That’s what builds trust. That’s what cuts through the noise. And that’s what makes your ideal clients think, “Wow, she really gets me.”

The best part? With a little help from ChatGPT, you can turn your beliefs into content that sparks conversation, attracts your ideal clients, and never leaves you staring at a blank screen again.

If you loved this blog, I’ve got more content-creating goodness waiting for you!

Check out these posts next to keep the ideas flowing:

Go give those a read, and by the time you’re done, you’ll have enough content ideas to fill your calendar for months — without ever feeling stuck again.