Why Selling Feels Hard (And How to Sell Without the Ick)
If the thought of selling makes you cringe, you’re not alone. Many wellness coaches struggle with sales because they don’t want to come across as pushy, manipulative, or “salesy.”
Maybe you’ve even told yourself:
❌ “I just want to help people—I’m not a salesperson.”
❌ “I don’t want to pressure anyone into buying.”
❌ “Selling feels uncomfortable, awkward, and unnatural.”
But here’s the truth: Selling feels hard because you’re not confident in what you’re selling.
Most new coaches try to start their business by selling a high-ticket (or higher ticker) signature coaching program they haven’t tested yet. They’ve spent months creating their “signature offer” but have no proof it works, no real-world feedback, and often little to no experience actually working with paying clients.
So when it’s time to sell, imposter syndrome kicks in:
🔹 What if no one buys?
🔹 What if I don’t know enough?
🔹 What if I can’t deliver results?
And because selling something expensive feels risky, they either freeze up or avoid selling altogether.
The good news? There’s an easier way to sell—one that feels natural, genuine, and even exciting.
The Fix: Start with a Mini-Offer
Instead of jumping straight into selling a big, high-ticket coaching program, start with something smaller, more focused, and easier to sell—a Mini-Offer.
What is a Mini-Offer?
A Mini-Offer is a small, valuable, and hyper-specific service that solves one problem for your ideal client. It’s an easy-to-say-yes-to offer that removes the pressure of a huge investment while allowing your potential clients to experience working with you.
For example, instead of trying to sell a $2,000+ 12-week or 6 month coaching package, you could offer:
✅A 3-session mini-coaching program to help moms create a sensory-friendly morning routine for their autistic child.
✅ A 3-day meal plan + 3 coaching sessions to help menopausal women beat belly fat and boost metabolism.
✅ A 3-session mini-coaching program to help corporate women who want to lose weight adopt a doable exercise and movement routine to hit 10,000 daily steps.
Why a Mini-Offer Makes Selling Feel Natural
✔ No pressure: It’s a low-risk, high-value way for people to work with you.
✔ Builds confidence: Selling a $97-$397 offer feels WAY easier than selling a $2,000+ program when you’re just starting.
✔ Creates quick wins: When clients see results, they’re more likely to invest in bigger offers.
✔ Gives you proof of concept: You test and refine your method with real clients, making future sales easier.
With a Mini-Offer, selling stops feeling like a high-stakes gamble and starts feeling like offering a simple, helpful solution.
How to Sell Without Feeling Salesy
1. Talk About Your Offer Like a Solution, Not a Sales Pitch
Selling doesn’t mean convincing someone to buy something they don’t need. It means showing them how your offer solves a real & specific problem they already have.
Instead of saying:
🚫 “Buy my coaching package! It’s 12 weeks long and includes 12 coaching calls.”
Try this:
✅ “If you’ve been struggling with menopausal belly fat and nothing seems to work, you’ll wanna grab my simple Menopause Jumpstart Relief Program (This is a REAL Mini-Offer my client Angela Meeker has created to help Menopausal Women). that helps you reduce bloating and balance your hormones—without dieting or extreme workouts.”
See the difference? One is about you. The other is about THEM.
2. Use the Real Words Your Audience Uses
Many new coaches struggle to sell because they’re using vague, jargony, or overly formal language. If your audience doesn’t recognize themselves in your message, they won’t feel connected to your offer.
🚫 “I help women transform their wellness journey and realign their bodies for optimal health.”
✅ “I help women over 40 lose stubborn belly fat without restrictive diets.”
How do you find the right words? Listen to your audience. Pay attention to how they describe their struggles and desires in social media comments, Facebook groups, and conversations—and then use their exact words in your content.
3. Reframe Selling as Helping
One of the biggest mindset shifts you can make is realizing that selling is simply helping the right people find the right solution.
Think about it this way:
💡 If you had the cure for cancer, would you feel bad about telling people? No! You’d want them to know so they could get the help they need.
Your coaching is the same. If you truly believe in what you offer, why wouldn’t you share it?
✔ You’re not pushing—you're guiding.
✔ You’re not manipulating—you're offering a real solution.
✔ You’re not forcing—you're providing an opportunity.
When you see selling as service instead of pressure, everything changes.
What Happens When You Sell This Way?
🔥 You attract the right clients – People who genuinely need and want what you offer.
🔥 You feel good about selling – Because you’re leading with value, not desperation.
🔥 You build trust faster – Since you’re communicating in a way that feels authentic.
🔥 You make money NOW – Instead of waiting months to “perfect” your big offer.
The Next Step: Make Selling Feel EASY
If selling has felt awkward or stressful, it’s NOT because you’re bad at it—it’s because you’ve been given the wrong approach.
By starting with a Mini-Offer, using the right messaging, and shifting your mindset, you can start selling today—without feeling pushy, uncomfortable, or overwhelmed.
Want to learn how to sell with confidence and ease? DM me and let’s chat about my Make Money Now framework!
