What I Wish Every New Wellness Coach Knew About Making Money
Real talk for the passionate coach stuck in perfection mode.
So… you’ve got the training.
You’ve got the passion.
You even made yourself a Canva logo and picked a soft sage green brand color that says “trust me, I’m chill.”
And yet…
You’re still not making money as a coach. 😩
You’re not alone. Most new wellness coaches find themselves in the same spot—pouring their heart into their biz, but somehow still feeling stuck, confused, and wondering what the heck they’re doing wrong.
And I get it. Because that was 100% me.
Today, I want to share what I wish someone had told me when I was starting out. (Spoiler: It’s not what you’ve seen in most “how to grow your coaching biz” posts.)
Whether you’re still trying to define your niche or you’ve built a full-on program that no one’s buying (ouch), this is for you.
1. You Don’t Need a Giant Program to Make Money
In fact… that’s probably what’s keeping you broke.
So many coaches think they need to launch a $2K+ signature system to be taken seriously.
But what actually happens?
👉 You spend months (or years) creating the thing.
👉 You quietly drop it on Instagram.
👉 And then…crickets.
The truth is, you don’t need a big, shiny program to get clients.
You just need to solve one specific micro problem for one specific group of people—and make that mini- offer super easy to say YES to.
Your first offer doesn’t need to change someone’s entire life; it just needs to help them take their first meaningful step forward.
2. Clarity Beats Confidence (At First)
You’ve probably heard, “You just need to be more confident!”
But when you’re brand new, selling with confidence feels impossible—because you haven’t worked with many - if any - paying clients yet. And let’s be honest: confidence doesn’t magically appear overnight.
What actually helps?
Clarity.
When you know exactly who you help, what you help them with, and how you get them results—it’s way easier to talk about your offer.
Clarity gives you something to stand on.
Confidence follows.
Confidence only comes from strategic action.
So what’s strategic action?
Asking your audience what they want.
Doing market research to find out what your ideal clients are asking, challenged by, fed up with and then creating a simple and specific offer that solves ONE of their problems.
3. Most Coaches Start in the Wrong Order
Here’s what I did at first (and maybe you are too):
Built a fancy website
Created an entire 12-week program
Posted inspirational quotes and tips on Instagram
Waited for someone to magically DM me, begging to sign up
And guess what? No one did.
I was building my business backwards.
What should I have done?
✅ Gotten clear on my niche
✅ Chose one small, clear micro problem to solve
✅ Created a simple offer around that
✅ Shared it consistently with real people
Selling before you feel 100% “ready” can be scary—but waiting for perfection keeps you stuck.
4. Clients Don’t Come From Canva
You don’t need a logo, a website, or a fully branded offer to get clients. (Yep, I said it.)
We all know Canva’s AWESOME!
However, you know what Canva can’t give you?
→ Clear messaging
→ A problem-solving offer
→ A way to connect with your people (DMs, emails, convos!)
In other words, it can’t give you clarity, confidence, or clients.
Pretty graphics are cute, but taking action is what actually leads to those big 3 C’s.
5. Progress Beats Perfection—Every.Single.Time
If you’re still tweaking your offer, your bio, your pricing, your elevator pitch, your website copy, your Instagram grid…
👉 Take that energy and go make and share a small offer instead.
Making money as a coach doesn’t happen because your system is perfect.
It happens because you show up, share value, and make offers to real humans.
You’ll learn faster by doing than by overthinking. #micdrop
Final Pep Talk 💛
If no one has told you this lately:
🌟 You’re not behind.
🌟 You don’t need to be perfect to be profitable.
🌟 You can start signing clients without selling your soul or spending thousands on tech.
You became a coach to help people, not to spend years in “business-building limbo.”
So if you’ve been stuck in research mode, perfection mode, or hiding-behind-the-scenes mode…
Let this be your loving nudge to move forward—imperfectly, but powerfully.
You've got this. And I’ve got you. 💪
Ready to finally get paid for your passion?
If you’re tired of pouring your heart into your coaching biz and still hearing crickets, it’s not because you’re not good enough—it’s because you’ve been building your business backwards.
That changes on May 7. Join me for From Stuck to Sold: The Simple Offer Strategy That Will Finally Get You Paying Clients!
In my FREE webinar, you’ll learn:
✨ Why your signature program might actually be keeping you stuck (and what to do instead)
✨ How to craft a simple, magnetic offer—even if you’re still figuring out your niche
✨ The fastest, most aligned way to land your first (or next) 3–5 paying clients
✨ How to sell without feeling salesy, awkward, or like you’re pretending to be someone you’re not
You don’t need a perfect brand, a 12-week program, or a fancy website.
You just need a clear, simple path—and that’s exactly what you’ll leave with.
Let’s get you unstuck and in motion—because you’re closer than you think.
