7 Call to Action Tips to Boost Clicks and Get More Coaching Clients
If you’re posting on Instagram, sending emails, or creating freebies—but not getting the clicks, sign-ups, or “yeses” you were hoping for—your Call to Action (aka CTA) might be the missing piece.
A Call to Action is the part of your content where you tell your audience exactly what to do next….and you ALWAYS want to give them a next step (no matter what kind of content it is) to keep them engaged with you and going further into your funnel.
Whether it’s “Download the guide,” “Book your free call,” or “Join the waitlist,” your CTA is the bridge between your content and your next client. It’s how you turn interest into action.
And if you’re a wellness coach trying to grow your business online, a strong CTA isn’t optional—it’s essential.
But here’s the problem: most new coaches either forget to include one (gasp)… or use vague, overused phrases like “click here” or “learn more” that don’t actually inspire anyone to take action. (Womp womp.)
In this blog, I’m sharing 7 juicy, practical tips to help you write stronger CTAs that feel natural, sound like you, and actually get people to click. So if you’ve been wondering why your content isn’t converting—let’s fix that.👇
CTA Tip #1: Be Bossy (In the Best Way)
CTA copy is not the time to be shy. You’re the guide…so guide!
👉 Instead of “Free Checklist,” say “Grab Your Free Checklist”
👉 Instead of “Webinar Replay,” say “Watch the Replay Now”
People need to be told exactly what to do. Use action verbs and don’t tiptoe.
Hot Tip: If it sounds like a command, you're probably doing it right.
CTA Tip #2: Stop Making Them Guess
“Click here” for what? “Learn more” about what? Mystery might work in a thriller, but in a CTA? It kills conversions.
Make it obvious what they’ll get and where they’ll go.
✔ “Download Your Free Meal Plan”
✔ “See Real Client Results”
✔ “Start the Quiz”
Hot Tip: Think clarity over cleverness. If they have to guess, they’ll bounce.
CTA Tip #3: Ditch the 'Work' Words
Nobody wants to learn, read, or explore. That sounds like effort.
Swap work-heavy words with low-effort, high-reward phrasing.
🚫 “Learn More” → ✅ “Show Me How”
🚫 “Read Our Blog” → ✅ “Give Me the Scoop”
🚫 “Explore Plans” → ✅ “See What’s Inside”
Hot Tip: Always frame it like you’re doing the heavy lifting—not them.
CTA Tip #4: Add a Little FOMO
People hate missing out.
Tap into that with CTAs that subtly (or not so subtly) say, “You’ll regret skipping this.”
🔥 “Save Your Spot Before It’s Gone”
👀 “Don’t Miss the Bonus Training”
🕒 “Only a Few Spots Left”
Hot Tip: Scarcity and urgency are like CTA seasoning—don’t overdo it, but use them generously when it counts.
CTA Tip #5:Make It AbouT Them
“Sign up” is about you. “Get your free resource” is about them.
Always speak to their benefit, not your backend process.
✅ “Start My Free Trial”
✅ “Give Me the Plan”
✅ “Help Me Grow My Biz”
Hot Tip: Swap generic commands for “me” and “my” statements that make it personal.
CTA Tip #6: Stack the Value
Your CTA shouldn’t just say what—it should whisper why it’s worth it.
✨ “Book Your Free Call (and Get a Custom Biz Plan)”
✨ “Download the Guide (Plus Get Bonus Templates!)”
✨ “Join the Waitlist + Get Early Access”
Hot Tip: Think of it like a “Buy One, Get One” for CTA copy—bonus value goes a long way.
CTA Tip #7: Test the Heck Out of It
What works for one audience might flop for another. So don’t guess—test!
Try 2–3 CTA variations in your emails, sales pages, or ads and watch what gets the most clicks.
You might be surprised:
✔ “Start Now” vs. “Let’s Go”
✔ “See Pricing” vs. “Get the Deets”
✔ “Join the Challenge” vs. “I’m In!”
Hot Tip: A tiny tweak in tone or phrasing can make a massive difference in performance.
Ready to Revamp Your CTAs?
If your current calls to action are MIA or feel more like vague suggestions than irresistible invitations, now you’ve got 7 simple tips to change that.
Go ahead—boss up, get specific, and show your readers exactly why clicking is the obvious next step. Your conversions will thank you.
And if you wanna get more Simple, MUST-HAVE Copywriting tips to further uplevel your CTAs and write bada$$ bullets, grab my FREE guide, “Simple Copy Hacks Guide: Boost Your Coaching Program Sales Now!”
