Copywriting can appear in various forms, including print advertisements, web content, email marketing campaigns, social media posts, video scripts, product packaging, and more.

As a Wellness Coach, Copywriting includes your brand messaging, content, lead magnet, email welcome sequence, promo emails, sales pages, your website copy, and so much more.

In this blog post, I'll share the top 6 things I wish I'd known when I first started my coaching business. From the importance of finding your niche to the value of investing in business coaching, these insights have transformed my business and can do the same for yours.

The purpose of a lead magnet is to capture the attention of potential customers, give them some quick wins to solve the challenge the lead magnet solves, and convert them into subscribers or leads.

Additionally, a lead magnet allows a coach to demonstrate his/her expertise and provide value to potential customers even before they become paying clients. This can help to build trust and establish the coach as a thought leader within his/her niche.

While there’s actually a bunch of different reasons you receive the “I can’t afford it,” I’m gonna focus on the top 5 I see occurring with the health coaching clients I serve. I’m also gonna share some strategies to address each of these reasons so that hopefully the “I can’t afford it” becomes something you rarely, if ever, hear again…

Did you know email marketing is STILL the most popular - AND most effective - form of marketing?

In order to get more “bang for your email marketing buck” there are some ways you can improve readability, create more engagement with your audience, and increase the chances of getting that incredible ROI…

The purpose of a lead magnet is to capture the attention of potential customers, give them some quick wins to solve the challenge the lead magnet solves, and convert them into subscribers or leads.

Additionally, a lead magnet allows a coach to demonstrate his/her expertise and provide value to potential customers even before they become paying clients. This can help to build trust and establish the coach as a thought leader within his/her niche.

Your personal vision statement provides the direction necessary to chart the course of your days and the choices you make about your career, life, and family. It’s like your GPS as you go through life…

A welcome email series typically consists of three to five emails that are sent over a period of a few days or weeks.

Each email should have a specific goal and build on the previous email. This allows you to establish a deeper connection with your subscribers and encourage them to take specific actions.

Here are some strategies for creating a WOW worthy email welcome sequence…

If you want to start a health coaching business, but don't know how to get started, then this post is for you.

I'm sharing 3 strategies to help keep things simple in your coaching business…

Growth starts with a decision to want to become a better version of yourself. It’s about putting yourself out there, trying new things, and learning from mistakes.

Growth is such a personal journey; we all have different versions and visions of what growth means to us-and that’s okay!

Managing your energy in your health coaching business is about setting boundaries and claiming what you want for yourself.

It’s important to carve out time to manage how you want your day to look, how you want to show up, and what is most important to you. 

Anytime you’re interacting with others, there’s energy you’re taking in and energy you’re putting out, and you can definitely be impacted by others’ energy and negativity.

Some of us are highly sensitive and can be more impacted by others’ energies. Do you ever walk into a room and feel the energy is off? Have you ever had a conversation with someone who complains a lot and instantly felt angry and irritable? 

Putting yourself out there on social media, podcasts, YouTube, or wherever you choose to market your health coaching business can often be intimidating, particularly when you’re just starting out.

Much of our nerves  about being visible comes from our Imposter Syndrome; our worry that we don’t know enough or thoughts like, “Who am I to be talking about holistic health or starting my own business?” We worry about failing and what others’ will think.

While it’s perfectly normal to have fears and self-doubt, the truth is we have to be visible at least to some degree in order to help others and run a successful health coaching business…

What I find so ironic about achieving our goals is that goals are defined as a desired result, so if it’s something that we want, how come upwards of 80% of people fail to achieve their new year’s resolutions?

Why the high failure rate? Lots of reasons are at play including lack of clarity, lack of support, subconscious limiting beliefs, setting goals too big or unrealistic, all or nothing/success or failure thinking, or simply “LIFE” getting in the way…