Why Am I Certified but Still Not Making Money as a Wellness Coach?
Short answer? Because certification teaches you how to coach; not how to build a business.
You didn’t do anything wrong. You’re not behind. And you’re definitely not the only coach quietly wondering why clients aren’t showing up yet.
This gap between “I’m certified” and “I have paying clients” is probably THE most common (and least talked about) phases of becoming a wellness coach.
Let’s talk about why it happens, and what actually helps.
Why Certification Alone Doesn’t Help Wellness Coaches Get Clients
Most wellness certifications do an excellent job teaching you:
Coaching skills
Nutrition or Exercise
Holding space
Creating transformation
What they don’t usually teach is:
How to find clients as a wellness coach
What to sell first
How to talk about your coaching offers clearly
How to make money without feeling awkward or salesy
How to build your email list
Messaging and how to talk about your offers, create sales pages, content, and all the things to effectively market your coaching business
That doesn’t mean your certification failed you.
It means it gave you 1 piece of the puzzle, not the whole picture.
Coaching is the skill.
Business is a separate skill set.
And most new coaches are never told that upfront.
Can you relate?
The Biggest Myth That Keeps Certified Wellness Coaches From Making Money
Here’s the myth that trips almost everyone up:
“Once I’m certified, clients will just show up.”
“Once I’ve got my website, people will find me.”
“If I just keep posting, I’ll start making money.”
I wish that were true. Truly.
But clients don’t buy certifications.
They buy clarity.
They buy the solution to their biggest problem.
They want to know:
What problem you solve
Who you help
How working with you will make their life easier
You can be an incredible coach and still struggle to get clients if those pieces aren’t clear yet.
That’s not a confidence issue.
It’s a messaging and strategy issue.
Why Certified Wellness Coaches Are Overqualified but Still Underearning
If you’re certified but not making money, it’s usually because one or more of these is happening:
Your niche is too broad or you’re trying to serve 2 or more niches at the same time
Your offer is too big, long, vague, or confusing
You’re waiting to feel “ready” or “perfect” before putting anything out
You think you need a full signature program first
You don’t yet have a simple, no-brainer way for people to say yes
If that’s you, Make Money Now is definitely your next step!
What Actually Creates Income as a New Wellness Coach
This part is important.
Income doesn’t come from doing more.
It comes from doing less, more clearly.
What works best in the early stages:
Solve one clear problem for your ideal client
Create one simple offer
Explain your offer in plain, simple language
Take consistent action, even if it feels imperfect
You don’t need a big signature program (in fact, that’s likely THE thing holding you back from clients). You don’t need to have everything figured out or a perfect offer. You don’t need to wait another 6 months or until your website is done.
People seriously don’t care about those things…it all comes down to can you solve their hyperspecific problem??
What to Focus on First (and What Can Wait)
This is where I see the biggest energy leaks.
Focus on this now:
Clarify who you help and what problem you solve
Create a simple 3-session “no-brainer” offer & sales page that acts as your website
Practice talking about your work out loud
Build confidence through action, not overthinking
My Make Money Now Program helps you do exactly that, and it’s at a no brainer price!
These things can wait:
Fancy websites (they’re becoming less important!)
Large social media followings (visibility matters, but it’s not the first step)
Advanced funnels, apps, or software
A perfectly polished brand (you’ll refine this as you grow)
Waiting until everything is “ready” is THE fastest way to stay stuck.
If This Is You, You’re Not Behind!
If This Sounds Like You, You’re Not Behind
Feeling:
Frustrated
Doubtful
Awkward about selling
Behind compared to other coaches
Please hear this: This phase is normal!
It doesn’t mean you picked the wrong path.
It doesn’t mean you’re bad at business.
It means you’re transitioning from student to business owner…and that shift takes support.
A Gentle Next Step for Certified Coaches
If you’re certified as a Coach, but not making money yet, the answer isn’t another certification…please hear me say that!
It’s learning how to:
Turn what you already know into something people can buy
Start small instead of building everything at once
Get support while you build, instead of trying to white-knuckle it alone
You don’t need perfect conditions.
You need clarity, momentum, and permission to start where you are.
And yes — it really can be simpler than you’ve been led to believe.
Your Next Power Move: Grab Make Money Now, where I teach you step by step how to:
Create an irresistible, no-brainer Mini-Offer
Craft a compelling sales page that acts as your website
Beta launch your offer confidently and get your first paying clients
Yes, I Want To Make Money Now!
